Our people

Meet the Team

Sheba Berry is built by people who believe Ethiopian agriculture can set a global standard.

Portrait of Mr. Nassour, Chairman and CEO of Sheba Berry
Chairman / CEO

Mr. Nassour

Leads Sheba Berry, setting the vision and building the partnerships that carry Ethiopian fruit to the world's most demanding tables.

Signed the venture's founding agreement with Ethiopia's Industrial Parks Development Corporation, committing the first phase of the build in the Bole Lemi Special Economic Zone, Addis Ababa.

Focused on carrying Ethiopian produce to premium catering, aviation and hospitality partners across the GCC, Africa and beyond.

Portrait of Mr. Abakar, General Manager and Project Coordinator at Sheba Berry
General Manager / Project Coordinator

Mr. Abakar

Runs the operation and coordinates the build, turning the vision into something that delivers, day after day.

Oversees the build, the team and the standards behind every harvest, from the growing floor in Addis Ababa to partners across the GCC and Africa.

Builds the operation for scale: the skills, systems and discipline that keep quality identical from one harvest to the next.

More of the team, from the growing floor to our technology principal, will be introduced here as the venture grows.

Want to build this with us?

From growing to logistics to partnerships, we are assembling the team that will set the standard.

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